153-161 The Broadway
Whitbread purchased a redundant office building site with an extant planning permission for a 149 bedroom hotel and restaurant. Our brief was to achieve approximately 20% more bedrooms, within the severe constraints of the approved building volume.
As a result of very intricate internal re-planning the new scheme will provide 176 bedrooms, plus a ground floor hotel reception area and an associated restaurant and bar facility that will be available off-street to the public.
The result will be an imposing nine storey building that will bring a fresh vibrancy to The Broadway.